Søbr Market Brand Guidelines

The Problem:
Søbr Market is a non-alcoholic drink retailer based in Winnipeg, Manitoba. Søbr Market expanded their shop into Ontario and needed clear brand guidelines to keep their tone, image and identity consistent across all their stores social media.

The Solution & Results:
We learned about the owners story in a discovery meeting and researched the different reasons for why people go sober, and how they like being spoken to. Individually, I did a brand alignment beforehand, and in a group of three we researched Søbr Market’s brand, competitors, and social media presence. After our research, we had a meeting to talk about what we found. We created a Canva slide to collaborate on and placed the brand’s colours and images. I was in charge of the brand’s archetype and established their three core values. We got together to go over the project and make sure the content is aligned.

The Result:
As a result, these guidelines help keep Søbr Market's brand identity across their stores and social media consistent.